Kanye West's 'BULLY' Debuting At No. 2 With 153K Equivalent Units

 

Kanye West has delivered another massive commercial statement with his latest solo project, BULLY. According to the latest edition of Hits Daily Double’s Hits Top 50 chart (week ending April 2, 2026), BULLY exploded onto the chart at the #2 position, moving 153,431 total activity units in its opening frame.

The chart, which tracks combined album performance through pure sales, track-equivalent albums (TEA), and stream-equivalent albums (SEA), shows BULLY as one of the biggest hip-hop debuts of 2026 so far. Breaking down the numbers:

• Pure album sales (Albums): 55,704 copies
• Track-equivalent albums (TEA): 301
• Stream-equivalent albums (SEA): 97,426

This marks a significant upward revision from earlier mid-week projections around 117K units, reflecting surging demand in the final days of the tracking period.

BULLY, released independently via YZY/GAMMA on March 27, 2026, arrives as Ye’s first major solo effort since the Vultures collaborative series with Ty Dolla $ign. The project’s first-day Spotify streams alone topped 30 million, giving it the strongest hip-hop debut of the year at the time and helping fuel the massive streaming component

For perspective, the 55K+ in pure album sales is particularly impressive in an era dominated by streaming. Early reports indicated vinyl copies were selling out rapidly, contributing to the strong physical performance.