Wednesday, July 10, 2024

Pusha T Joins Louis Vuitton As Brand Ambassador


On July 8th, 2024, Louis Vuitton announced Pusha T as their newest house ambassador. This comes as no surprise, considering Pusha's recent attendance at the Louis Vuitton Spring/Summer 2025 menswear show in Paris, sporting a full look from the brand, and his well-documented appreciation for luxury fashion.

The news marks a significant moment for both Pusha T and Louis Vuitton. Pusha brings his undeniable cultural influence and sharp sense of style to the table, further solidifying his position as a fashion icon. Louis Vuitton, under the creative direction of Pharrell, continues to bridge the gap between high fashion and hip-hop culture.

"Pusha T's role as house ambassador underscores Louis Vuitton's vision of bringing together diverse cultural influences to build powerful storytelling within its storied menswear universe," Louis Vuitton stated in a press release.  They look forward to future collaborations with Pusha, hinting at exciting creative endeavors on the horizon.

This partnership is a natural extension of Pusha's existing relationship with Pharrell.  The two Virginia natives have been friends and collaborators for years, with Pharrell producing Pusha's upcoming album.  Their bond extends beyond music, and now into the world of fashion.

The campaign featuring Pusha T has already begun, showcasing the rapper modeling Louis Vuitton's latest collection, including a black sweatsuit paired with classic vintage travel trunks. This is just the beginning of a promising partnership between Pusha T and Louis Vuitton, bringing together the worlds of hip-hop and high fashion in a fresh and exciting way.

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