Gunna Launches SB THE LABEL, Steps Away From YSL

Atlanta rapper Gunna has officially launched his own record label, SB THE LABEL, in partnership with Warner Music Group’s Atlantic Music Group (AMG). The move positions Gunna as CEO and marks a clear new chapter after his long run with Young Thug’s YSL Records.

The imprint’s first signees are fellow Atlanta artists Casper Bluff, Nechie, and Dracc. Nechie previously appeared on “I Can’t Feel My Face” from Gunna’s 2025 album The Last Wun, while Dracc is known in underground circles for the track “P Star.”

Gunna described the launch in a statement: “SB THE LABEL represents the beginning of a new chapter for me. It only felt right to start that chapter alongside my brothers Casper Bluff, Nechie, and Dracc, who are the first artists signed to the label. For me, this is about stepping into a new role, expanding what I can create, and building something that represents where I’m headed next.”

Check out Gunna's new video for his latest song "Pop It".