50 Cent Strikes $100 Million Deal with Planet Hollywood to Launch PH Live in Times Square

50 Cent is making another major power move in the entertainment industry. Reports emerged that 50 Cent has inked a $100 million partnership with Planet Hollywood to transform the brand’s flagship location in New York City’s Times Square into a cutting-edge entertainment hub called PH Live.

The deal pairs the Queens-born rapper with Planet Hollywood founder and CEO Robert Earl. Together, they aim to create a versatile, celebrity-driven venue that blends live performances, immersive experiences, high-end nightlife, movie premieres, surprise concerts, watch parties, and exclusive events, all under one roof in one of the world’s most iconic entertainment districts.

What to Expect from PH Live NYC

According to sources close to the deal, PH Live will feature advanced LED technology to adapt the space for different events, a menu inspired by 50 Cent’s personal tastes, and memorabilia from his music, film, and television career. The goal is to make it a true “celebrity magnet” where pop culture collides in real time.

The venue is positioned as a flexible, next-generation space that can host everything from intimate A-list parties to large-scale concerts and cultural happenings. Expansion talks are already underway, with mentions of potential locations in other cities, including Louisiana, where 50 Cent has secured other business deals in recent years.

What’s Next?

Details on timelines, exact ownership splits, and construction/renovation plans are still emerging, but the partnership signals big things for both 50 Cent and the Planet Hollywood brand as they aim to reclaim and modernize their cultural relevance in the social media era.